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South of Houston Sweatshirt <Lookbook>

South of Houston Sweatshirt <Lookbook>

Daniel Huh

 

South of Houston Sweatshirt <Lookbook>

Daniel Huh

 

Friends & Family

Friends & Family

Daniel Huh

“The beautiful thing about New York City is that 95% of people moved here from somewhere else. It can seem tough from the outside, but there’s this wonderful, collegial feeling....

Friends & Family

Daniel Huh

“The beautiful thing about New York City is that 95% of people moved here from somewhere else. It can seem tough from the outside, but there’s this wonderful, collegial feeling....

Houston Street - [How-Sten]? [Hyoo-Sten]?

Houston Street - [How-Sten]? [Hyoo-Sten]?

Daniel Huh

The story begins shortly after I started working at Drake’s. We walked to our team dinner at Lucien after work. I was looking at Google Maps and told my colleagues,...

Houston Street - [How-Sten]? [Hyoo-Sten]?

Daniel Huh

The story begins shortly after I started working at Drake’s. We walked to our team dinner at Lucien after work. I was looking at Google Maps and told my colleagues,...

What does BASATO mean?

What does BASATO mean?

Daniel Huh

 Basato – Basato is a word derived from Italian, translating the past tense of “base” into “based”. While it carries multiple meanings, in the end, it embodies my fashion philosophy...

What does BASATO mean?

Daniel Huh

 Basato – Basato is a word derived from Italian, translating the past tense of “base” into “based”. While it carries multiple meanings, in the end, it embodies my fashion philosophy...

How Basato Started

How Basato Started

Daniel Huh

Just wanted to give everyone a quick rundown on how Basato came about.Back when I was a finance bro in DC, I found myself grappling with a decision – whether...

How Basato Started

Daniel Huh

Just wanted to give everyone a quick rundown on how Basato came about.Back when I was a finance bro in DC, I found myself grappling with a decision – whether...

Basato Tennis Club Sweatshirt

Basato Tennis Club Sweatshirt

Daniel Huh

  I was truly inspired by the 1960-70’s fashion portrayed in the books, Ametora and Take Ivy.   I grew to respect how much the Japanese sincerely reflected and studied...

Basato Tennis Club Sweatshirt

Daniel Huh

  I was truly inspired by the 1960-70’s fashion portrayed in the books, Ametora and Take Ivy.   I grew to respect how much the Japanese sincerely reflected and studied...